I’m not crying… you are!
Okay, maybe we’re all crying after watching this video. Dove Men+Care is once again pulling at the heartstrings with a new advertisement just in time for Father’s Day. The ad shows men finding out they’re going to become dads.
Watch below:
The video shows clips of 13 real dads getting the news that they have a baby on the way. From shock to joy, the video shows the powerful emotions that come with fatherhood.
The video is part of Dove Men+Care’s #RealStrength campaign, showcasing the shifting perspective of “what it means to be a man.”
“In fact, 88 percent of men feel that taking care of their family makes them feel strong,” Jennifer Bremner, Director of Marketing for Unilever, said in a press release about the video.
A Super Bowl ad from the same campaign got us right in the feels earlier this year with its compilation of the different moments that make up fatherhood and the ways kids call for their dads:
